Groundbreaking 'Bleeding Burger' Thrives in LA Test-Run, To Roll Out
Across America
LOS ANGELES--(BUSINESS WIRE)--
Fatburger,
The Last Great Hamburger Stand™, today announces vegan-friendly
Impossible Burgers will be available at all domestic locations across
America. The Impossible Burger at Fatburger will be featured on Fatburger
menus with traditional toppings including lettuce, tomato,
mayonnaise, mustard, onion and pickle relish. Diners can also customize
with additional items. Fatburger will be the first national
fast-casual chain to carry the Impossible Burger at all domestic
locations.
A trendsetter in the better-burger industry, Fatburger's
nationwide launch of the Impossible Burger demonstrates the brand's
commitment to pushing the envelope for its dedicated customer base. In
development since 2011, the Impossible Burger is the world's only burger
that handles, smells, cooks and tastes like ground beef from cows — but
is made entirely from plants. It's unique texture and flavor has, like Fatburger,
earned a cult-like following.
“I knew from the moment we debuted the Impossible Burger patty in Los
Angeles that this was going to do well with our customers - it quickly
became one of our best-selling items,” said Fatburger CEO, Andy
Wiederhorn. “There's no doubt our customers will always love 100% beef Fatburgers,
but we're hoping to engage both old and new fans alike with a top-notch
meat-free option.”
For more information or to find a Fatburger near you, please
visit www.fatburger.com.
About Impossible Foods
Based in Redwood City, California, Impossible Foods makes delicious,
nutritious meat and dairy products directly from plants -- with a much
smaller environmental footprint than meat from animals. The privately
held company was founded in 2011 by Patrick O. Brown, M.D., Ph.D.,
formerly a biochemistry professor and Howard Hughes Medical Institute
investigator at Stanford University. Investors include Khosla Ventures,
Bill Gates, Google Ventures, Horizons Ventures, UBS, Viking Global
Investors, Temasek and Open Philanthropy Project.
About Fatburger
An all-American, Hollywood favorite, Fatburger is a fast-casual
restaurant serving big, juicy, tasty burgers, crafted specifically to
each customer’s liking. With a 70-year legacy, Fatburger’s extraordinary
quality and taste inspire fierce loyalty amongst its fan base, which
includes a number of A-list celebrities and athletes. Featuring a
contemporary design and ambiance, Fatburger offers an unparalleled
dining experience, demonstrating the same dedication to serving gourmet,
homemade, custom-built burgers as it has since 1952 – The Last Great
Hamburger Stand™.
View source version on businesswire.com: http://www.businesswire.com/news/home/20180220005188/en/
Source: FAT Brands Inc.