Hollywood's Beloved Burger Chain Bets Big on Fan Favorite Menu Item,
Introducing New Name and Look
LOS ANGELES--(BUSINESS WIRE)--
FAT(Fresh. Authentic. Tasty.) Brands Inc. (NASDAQ: FAT)
(“FAT Brands” or the “Company”), parent company of Fatburger,
The Last Great Hamburger Stand™, announces today that due to popular
demand for the brand's top-pick menu item, the company will re-brand as Skinnyburger.
Starting today, fans can take a peek at the new look on the website,
social media, and on delivery platforms including Postmates and UberEATS
to experience the new twist on LA's signature burger chain.
Fatburger, henceforth Skinnyburger, The Last Great Hamburger
Stand™, is known for its juicy, made-to-order burgers, first created by
founder Lovie Yancey when she launched the brand almost 70 years ago in
Southern California. With a wide variety of tasty add-ons and condiments
to select from, each burger is grilled-to-order and topped with the
freshest ingredients. The Skinnyburger is a low-carb, bun-less,
lean beef burger that is made with two patties in lieu of buns with
lettuce, tomatoes, cheese, relish, pickles, onions, mustard and other
fixings sandwiched in between the patties. To support the new look of
the brand, @fatburger
Instagram fans are invited to win the latest Skinnyburger swag
on social media or purchase this limited time merchandise on
fatburger.com.
“We have long been considering this brand revamp to Skinnyburger
and are excited for this first phase of our forthcoming store redesign
and national roll-out,” said Andy Wiederhorn, CEO of FAT Brands. “Skinnyburger
will maintain the same iconic, great taste and experience of Fatburger
with a slimmed down brand that we are thrilled to reintroduce to
consumers nationwide.
For more information or to find a Skinnyburger near you, please
visit www.fatburger.com.
Fresh. Authentic. Tasty. Brands
FAT Brands (NASDAQ: FAT) is a leading global franchising company that
strategically acquires, markets and develops fast casual and casual
dining restaurant concepts around the world. The Company currently owns
seven restaurant brands, Fatburger, Buffalo’s Cafe, Buffalo’s Express,
Hurricane Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza
Steakhouses, that have over 300 locations open and more than 200 under
development around the world.
About Fatburger
An all-American, Hollywood favorite, Fatburger is a fast-casual
restaurant serving big, juicy, tasty burgers and grilled and crispy
chicken offerings, crafted specifically to each customer’s liking. With
a legacy spanning 70 years, Fatburger’s extraordinary quality and
taste inspire fierce loyalty amongst its fan base, which includes a
number of A-list celebrities and athletes. Featuring a contemporary
design and ambiance, Fatburger offers an unparalleled dining
experience, demonstrating the same dedication to serving gourmet,
homemade, custom-built burgers as it has since 1952 – The Last Great
Hamburger Stand™.
Safe Harbor Statement
This news release may contain "forward-looking" statements. These
forward-looking statements are only predictions and are subject to
certain risks, uncertainties and assumptions that could cause actual
results to differ from those in the forward looking-statements.
Potential risks and uncertainties include such factors as uncertainty of
consumer demand for the Company's products, as well as additional risks
and uncertainties that are identified and described in Company's SEC
reports. Actual results may differ materially from the forward-looking
statements in this press release. Statements made herein are as of the
date of this press release and should not be relied upon as of any
subsequent date. The Company does not undertake, and it specifically
disclaims, any obligation to update any forward-looking statements to
reflect occurrences, developments, events or circumstances after the
date of such statement.
View source version on businesswire.com:
https://www.businesswire.com/news/home/20190327005134/en/
MEDIA CONTACT:
Liz Duggan / Rebecca Campbell
eduggan@konnectagency.com
rcampbell@konnectagency.com
www.konnectagency.com
INVESTOR CONTACT:
Alexis Tessier
IR-FATBrands@icrinc.com
Vivian Cervantes
Vivian@pcgadvisory.com
Source: FAT Brands Inc.